Fede Rodriguez DG Logo


Client: Viña Wilel
Country: Chile
Services: Branding, Packaging, Illustration

Wilel means “Wise Man” in a tribal Chilean language. Each tribe had its own Wilel, responsible for all medicines, calling on the gods for it to rain and good harvests. With this strong meaning as a starting point, an abstract and modern design was thought up to represent this elderly wise man.